Hundreds of millions of dollars are spent every year by students paying Gurus around the Country for books, tapes, and mentorships that NEVER result in an actual real estate deal. Students see the GURUs fancy marketing websites showing them in gigantic houses, boats, and cars and believe they must know what they are doing. 

We hear the same story over and over again. Students spend $2500, $5000, and even, $10,000 on a training system but NEVER end up closing a deal from it. The are SOLD the “dream” of NO MONEY DOWN deals and DOUBLE CLOSINGS only to find out later that those kind of deals RARELY EVER CLOSE. 

With over 40 years of combined real estate experience, Jason Roberts and Scott Surgener decided it was time for a change. Jason and Scott have successfully built a national network of both Realtors and Investors who partner with their companies and utilize their brands and marketing platforms to build their own businesses around the country. 

Jason and Scott have now launched a NEW Partner Program offering a “hands on, in the field” approach to teaching beginning investors the realities and techniques they will need to become full-time investors. Each investor spends up to 3 days in Florida learning all aspects of finding, evaluating, rehabbing, and reselling investment deals. The three sectors that are taught include real estate wholesaling, rehabbing and flipping for profit, and finally the art of cash flowing for monthly income. The investor has access to the company’s entire marketing system to find their first deal in their local market. They are offered direct support thru the entire process which typically lasts from 60-90 days.

Jason Roberts, CEO of the corporation says, “We are excited to offer one of the first real estate investment programs in the country that brings a new investor to a markets where we buy and sell houses every single month to learn hands on how real investing works. Real estate is done in the field, not a ballroom.”

Scott Surgener, Senior VP says, “We get tired of hearing all of the war stories that come from people who spend thousands of dollars on books and tapes but never have the confidence to do an actual transaction. We created this program to ensure that our students have the knowledge and confidence to buy a house as well as the marketing system to get it sold. “

The program creates a partnership arrangment where much of their fee is paid after the investors sells their first real estate deal. “We do that to put our money where are mouth is so to speak.”, says Mr. Roberts.

Details of the program can be found by visiting their website.

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Last week Diana Olick of CNBC interviewed an investor who buys foreclosed properties and rents them out long-term for solid returns. He claims that’s the only way to right the housing market — get long-term investors to eat up the excess inventory. The biggest roadblock, however, is credit. Fannie Mae and Freddie Mac both limit the number of investor mortgages.

Fuse | Getty Images

Multiple sources now tell me that the Administration, specifically over at the Department of Housing and Urban Development, is considering ways to get more investors into the housing market, possibly with the help of Fannie and Freddie. HUD would not confirm that, but Fannie Mae’s chief economist Doug Duncan said it is definitely on the table both at HUD and at Fannie.

“We’re certainly exploring the opportunities to expand that,” said Duncan in an interview, cautioning, “the data in our own portfolio show that when you get to a certain number, like ten is the number we’ve chosen, if there’s any default issue, all the loans go bad at the same time, so at the present time we have two mandates, one is to help provide liquidity and help with funding, but the second is to protect taxpayers as well.”

No question that any such program would have to require investors to have significant skin in the game, that is, large down payments on all properties, and perhaps a designated capital reserve level to protect against losses. Underwriting would have to be stringent, unlike what went on in the heyday of the housing boom.

Part of the problem is that the Administration doesn’t want to spend any more money on housing, and it is particularly politically unpalatable to offer financial assistance to investors, who are widely blamed for causing the housing crisis in the first place. But we’re talking about a different kind of investor here. There is an awful lot of hedge fund capital just sitting on the sidelines, if and only if the banks would let them on the field.

With home prices falling yet again, a collective $1.7 trillion of collective home equity lost in 2010, according to Zillow.com, and mortgage rates rising, more potential home buyers are being priced out of the housing market. 23 percent of borrowers are now underwater on their mortgages, which means they can’t sell to move up. Inventories are still far above a healthy level, and the shadow inventory of foreclosed properties will only add pressure to prices. I’m sure the Administration is well aware of all that, which is why officials are putting ever more pressure on Fannie and Freddie to write down mortgage principal.

“The Administration believes strongly that the FHA short refi [which involves principal write-down] is a viable option to deal with borrowers with negative equity, and outright refusal to implement a program which could have economic value to the institutions bearing the risk, we think is shortsighted,” FHA commissioner David Stevens told me.

Whether it’s principal write-down or investor incentives, it is becoming ever more abundantly clear that the housing market is not going to right itself on its own without considerably more pain.

The www.SellMyHouse.com Team

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TheDealMagnet

Jason, Scott, and Todd want to hear from you as to your thoughts, goals, and strategies for 2011. Here’s our weekly update on all things relavent to real estate.

Home values lose $1.7 trillion in 2010 – CNNMoney has a story today about the dollar loss in real estate value for 2010. As just about everyone in real estate knows, the homebuyer tax credit propped up the first half of 2010, but really just served to pull most people who would have purchased later in the year, into the first half. Distressed home sellers continue to make up a huge portion of the real estate market – do you have a plan to resolve this problem or to target these properties for purchase?  Need to stop foreclosure? 

Want to learn how or where to buy cheap houses?
Strategic Planning - Speaking of planning, it’s easy to get caught up in the day to day, but as the year ends, have you reviewed (or started!) your strategic plan? I’ve found that creating a strategic plan for the year and then reviewing it monthly and weekly has had a huge positive impact on our business, especially during turbulent times. One of the simplest, easy to use tools for this is Verne Harnish’s One Page Strategic Plan.

2011 Outlook – Next year will continue to be turbulent for real estate. From the thousands of “motivated” home sellers contacting us each month, we continue to see a very high number of foreclosures on the horizon. Because most sellers contact us before they are behind in their payments or in foreclosure, it gives us a 6-8 month outlook on the national housing market. Companies that figure out how to work with current real estate market conditions should thrive next year! Those that “hunker down” waiting for the market to “come back” may be gone in 12 months. What is your strategy?

The www.SellMyHouse.com Team

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We found our St Augustine Realtor and opened that market in September. Because we have a variety of selling choices for our clients, we have been able to make an immediate impact in that market using our fsbo marketing campaign. To date, we have already had 2 closings, and have one scheduled later in December. So, our Realtor Partner has already generated almost $12,000 in commission because of our relationship.

It works and we have markets all over the country proving that everyday. If you truly understand our relationship, you understand just how much leverage our company can give you in your market. We have some tremendous partnership opportunities in the hopper for the new year as well.

If you are like 90% of other Realtors around the country your annual income looks like the Screamin’ Eagle roller coaster ride at Six Flags. The winter months are always the leanest for most of us that dont live in warm retirement retreats. I expect this year will be no different than most, especially considering the current market conditions we are facing.

December and February are the months you have to push hard to create the activity needed to jumpstart your spring paycheck. The same could be said for February marketing efforts in preperation for the spring selling season. Here are a few tips that we utilize with our Realtor Partners at www.SellMyHouse.com.

1. December/January are the months to hit the FSBO market hard. They are frustrated that they havent sold yet and are starting to worry their house will not sell. We have a marketing strategy that will get you infront of as many of these sellers as possible over the next 5 weeks. If you do not have a strategy or are having a hard time converting these people into listings here is one technique that we utilize: FSBO Marketing
2. Go after the Expired List. A little different approach but the same thought process. They have already listed so getting past the commission issue is not the issue. They are looking for something they havent already had. You have to go the extra mile with marketing, personality, expertise, etc. We use an online auction angle.
3. If you are not plugged into the investor sector it is time to get plugged in. This group represents almost 50% of the current transaction volume around the country. Join investment clubs, research specific neighborhoods, and become an expert! This can be a very complicated sector to break into because this group doesnt typically like to just ‘list’ their properties with any Realtor. You need an angle. Either you are the reason they find good deals or you can help them liquidate quickly to make a profit. If you happen to have access to both ends of the transaction then local investors will come running. This can take years to build however. Our investor network has been in the works for 8+ years. But you have to start somewhere or get hooked up with somebody who can help you. The waiting list to become an REO Agent is longer than a nice walk thru the desert but it is a place to start. We follow a different approach that may help you via Wholesalers.

Time to hit the streets again folks. It isnt the funnest part of our job and sometimes it isnt pretty, but, the Realtors who get out after it are the same Realtors who are vacationing in Jamaca in January. You can be one of them if you are aggressive and have the right platform!

Ask us how we can help you make more money by emailing businessdevelopment@sellmyhouse.com.

Jason K Roberts

Founder & CEO

www.SellMyHouse.com