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FSBO Marketing Plan
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»» FSBO Affiliate Marketing Plan
»» Utilizing our Realtor Network
The easiest method for gathering FSBO leads on a daily basis is thru the use of our partnership with www.Landvoice.com. The cost is around $1/day and will save you up to an hour a day by reducing the time spend combing thru classified sections of newspapers, whose subscriptions also cost money. It is the most cost effective method for gathering leads.
Send a mailer to every lead you receive. The best candidates are sellers who have not purchased other FSBO packages and have a basic ‘store bought’ For Sale By Owner sign in the yard. These sellers have virtually no internet exposure. You should follow with a 2nd mailer 2 weeks later.
If you have a phone number follow up with a phone call. Most FSBO sellers do not understand the importance of internet advertising. When it is explained to them on a personal level, we stand a very good chance of turning them into a client.
To entice a potential FSBO client, you can build them a demo of their Powersite without publishing the site. They will get a very good idea of the benefits of our Powersite and feel like you are working hard on their behalf. They will likely choose you over competition because no other FSBO company offers local personal service like SellMyHouse.com. Other enticements include offering a free listing on SellMyhouse.com (Our basic $49 service) or free signage or reduced virtual tour pricing with purchase of our Powersite.
It is critical to build exposure to the brand in every market. Initially, you may want to use free or discounted enticements to get our name out in the market. The more signs out the more traffic and additional FSBO sellers that will be attracted to the service. If you run into resistance when first opening the area, offering 10-20 FREE basic listings on our site is a way to build quick brand awareness with limited expense. As exposure expands we will follow a strategic pricing strategy.
Each client will receive (1) 18” x 24” FSBO Yard Sign, (1) 6” x 24” Pointer, and 2 yard stakes. We charge $19 for this package on our website. The cost is roughly $10 for the package.
We will be announcing NEW partnerships in the future designed to increase our Affiliates ability to create additional income. Some partnerships may require a license and will be the Affiliates choice as to participation.
